As a major channel of consumption information, the rating is an efficientsource of information for shopping in our own consumption.

　　Interestingly, the same rating may have different influences on differentconsumers.

　　I tend to consult consumption ratings whatever I purchase. Firstly, thehigher rating means the higher quality of the product, or better service.

　　Based on the ratings, I bought my beloved backpack, saw interesting filmsand tasted delicious foods.

　　Secondly, ratings can save time to make decisions in shopping. For example,there are huge amounts of reference books which I am often confused to choosefrom. In that case, it is both convenient and economical to buy books accordingto the ratings.

　　There is no doubt that it is unwise to depend completely on the ratings inconsumption. The advantages and disadvantages of ratings are often closelyrelated. It is necessary to hold an objective attitude towards ratings.